Introduction

Updated Social Media Calendar India 2026

Social media calendars are an essential tool for businesses in India looking to build a strong social media presence and connect with their target audience. In this blog, we have listed the social media calendar for India. A social media calendar is a schedule that outlines the content that will be posted on a business’s social media channels over a specific period.

In India, social media is a rapidly growing industry, with millions of people accessing social media platforms such as Facebook, Instagram, Twitter, and LinkedIn every day. This presents a huge opportunity for businesses to reach and engage with their target audience, but it also means that the competition is fierce.

A well-planned social media calendar is crucial for businesses in India looking to stand out on social media and connect with their target audience effectively. By planning and organizing content in advance, businesses can ensure that their social media presence is consistent, engaging, and relevant to their audience.

A social media calendar for businesses in India should take into consideration important events, festivals, and holidays that are celebrated in the country. By planning content around these events, businesses can capitalize on the increased engagement and interest in social media during these times.

Additionally, businesses in India should also consider the diverse cultural and linguistic landscape of the country. By creating content in multiple languages and tailoring it to different regions, businesses can connect with a wider audience and establish a more personal and relevant connection with their followers.

January is a good month for New Year campaigns, goal-setting content, Republic Day preparation, and educational posts.

1 January: New Year’s Day
3 January: Hazarat Ali’s Birthday
12 January: National Youth Day / Swami Vivekananda Jayanti
13 January: Lohri
14 January: Makar Sankranti / Pongal
23 January: Vasant Panchami / Subhas Chandra Bose Jayanti
26 January: Republic Day
30 January: Martyrs’ Day

These dates can be used for motivational posts, cultural content, educational reels, and Republic Day campaigns.

February provides opportunities for health awareness, relationship-focused content, cultural posts, and Valentine’s Day campaigns.

1 February: Guru Ravidas Jayanti
4 February: World Cancer Day
12 February: Maharishi Dayanand Saraswati Jayanti
14 February: Valentine’s Day
15 February: Maha Shivaratri
19 February: Chhatrapati Shivaji Maharaj Jayanti
19 February: Ramakrishna Jayanti

Businesses can use this month for awareness campaigns, inspirational content, Valentine’s Day promotions, and educational posts.

March is one of the busiest months for Indian social media content because it includes Holi, International Women’s Day, and several important religious occasions.

3 March: Holika Dahan
4 March: Holi
8 March: International Women’s Day
20 March: Jamat-ul-Vida
21 March: Eid ul-Fitr
22 March: World Water Day
26 March: Ram Navami
31 March: Mahavir Jayanti

Holi can be used for colorful reels, greeting posts, product campaigns, and user-generated content. Businesses should ensure that promotional messages are culturally appropriate.

April combines religious occasions, health awareness, environmental content, and cultural celebrations.

3 April: Good Friday
5 April: Easter Sunday
7 April: World Health Day
14 April: Ambedkar Jayanti / Vaisakhi / Vishu / Tamil New Year
15 April: Bahag Bihu / Bengali New Year-related celebrations
18 April: World Heritage Day
22 April: Earth Day
29 April: International Dance Day

Brands can create educational content around health, sustainability, heritage, culture, and regional celebrations during this month.

May includes several useful occasions for business, family, health, and environmental content.

1 May: Labour Day / Maharashtra Day / Buddha Purnima
3 May: World Press Freedom Day
10 May: Mother’s Day
15 May: International Day of Families
17 May: World Telecommunication and Information Society Day
27 May: Eid ul-Adha / Bakrid
31 May: World No Tobacco Day

Businesses can create Mother’s Day campaigns, family-focused content, workplace posts, technology content, and awareness campaigns. The Eid date should be treated as subject to moon-sighting confirmation.

June is suitable for environment, health, family, fitness, and social-media-related content.

5 June: World Environment Day
8 June: World Oceans Day
14 June: World Blood Donor Day
21 June: International Yoga Day
21 June: Father’s Day
26 June: Muharram
30 June: Social Media Day

Brands can use June for sustainability campaigns, yoga and wellness content, Father’s Day posts, and educational social media content.

July offers opportunities for educational, friendship, technology, and cultural content.

11 July: World Population Day
16 July: Rath Yatra
17 July: World Emoji Day
29 July: Guru Purnima
30 July: International Day of Friendship

World Emoji Day can be particularly useful for social media engagement posts, while Guru Purnima provides an opportunity for educational and gratitude-focused content.

August is an important month for Indian brands because of Independence Day and several major cultural celebrations.

2 August: Friendship Day
12 August: International Youth Day
15 August: Independence Day of India / Parsi New Year
19 August: World Photography Day
26 August: Onam / Milad-un-Nabi
28 August: Raksha Bandhan

Independence Day is especially useful for patriotic storytelling, educational posts, and India-focused campaigns. Raksha Bandhan can be used for family-focused content and suitable promotional campaigns.

September includes several important occasions for education, culture, and religion.

4 September: Krishna Janmashtami
5 September: Teachers’ Day
14 September: Ganesh Chaturthi / Hindi Diwas
15 September: Engineers’ Day
21 September: International Day of Peace
27 September: World Tourism Day
29 September: World Heart Day

Ganesh Chaturthi can be an important content opportunity for businesses, particularly those targeting audiences in Maharashtra and other regions where the festival is widely celebrated.

October begins India’s major festive season and offers numerous opportunities for social media campaigns.

2 October: Gandhi Jayanti / International Day of Non-Violence
10 October: World Mental Health Day
11 October: Sharad Navratri begins
16 October: World Food Day
19 October: Maha Ashtami / Maha Navami
20 October: Dussehra
26 October: Valmiki Jayanti
29 October: Karwa Chauth
31 October: Halloween

Businesses can plan festive campaigns well in advance because Navratri, Dussehra, and Karwa Chauth are followed by the major Diwali season in November.

November is one of the most important months for Indian social media marketing because it includes Diwali and several related celebrations.

8 November: Diwali / Lakshmi Puja / Narak Chaturdashi
9 November: Govardhan Puja
11 November: Bhai Dooj
14 November: Children’s Day
15 November: Chhath Puja
24 November: Guru Nanak Jayanti
26 November: Constitution Day of India

Businesses can plan Diwali offers, festive greetings, gift guides, shopping content, family-focused posts, and post-Diwali campaigns.

December is useful for Christmas campaigns, year-end content, business reviews, and New Year preparation.

4 December: Indian Navy Day
10 December: Human Rights Day
23 December: National Farmers’ Day / Kisan Diwas
25 December: Christmas Day
31 December: New Year’s Eve

Businesses can use December to publish year-in-review posts, customer appreciation messages, festive campaigns, Christmas content, and previews of their plans for the upcoming year.

social media calendar india