Search Engine Marketing

Search Engine Marketing

According to Search Engine Land,

“Search Engine marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.”
SEM encompasses SEO & Paid Advertising in which SEO is the practices of earning traffic through unpaid or free listings while Paid Advertising is buying traffic through paid search listings.
 
The two primary search networks that SEM professionals target for paid advertising are Google Ads (formerly Google Adwords) and the Bing Ads.
Google ads marketing

Google Ads

Google AdWords consist of two networks: Google Search Network and Google Display Network. The first network consists exclusively of search-related websites owned by Google, while the second includes properties such as YouTube, Blogger and Gmail. 

Bing Ads

The Bing Ads allows customers to buy ads on both the Yahoo’s network of websites and Bing’s network.

Bing Ads Marketing

Key Benefits Of Search Engine Marketing

Highly Targeted

Your ads can be targeted with geographical and time settings so as to reach your preferred target audience. We place your ads in front of your target customers with content that is highly relevant to them.

Tailored To Your Needs

Ad copies describing your business can be customized accordingly, controlling what the searcher sees when they view your ads. We consider your existing SEM strategy, budget and goals when creating the most suitable campaign.

Brand Awareness

Since top position rankings result in significant impressions, having your website in top positions on the results page translates to more exposure for your website. SEM is ideal for generating qualified traffic that can also increase brand awareness.

Increase Web Traffic

With analytics and reporting tools, you’ll know exactly where your traffic is coming from. We will monitor your progress through success tracking and campaign analysis.

What Can SEM Do For Your Business?

Measure Success

Whatever your goal is, we are here to make that happen. As online marketing allows for campaign analysis and success tracking, we can continually optimize your strategy. An SEM campaign is highly configurable and changes can be done easily to suit your website and the behavior of your audience. You can tell how much you are generating from this campaign, and therefore make sound decisions.

Grab the attention of your audience and drive qualified leads to your business. Contact PurpleClick Media today and find out how our digital consultants can help you get started with search engine marketing.

Drive Qualified Leads

With the right SEM campaign, you’ll have chance to convert prospects into qualified leads. This is where PurpleClick Media will help you. As a leading SEO company in Singapore, we will promote your website and company by increasing site visits via paid search listings.

You’ll find out that it is easy to stand out from your competitors with highly targeted advertising campaigns that are tailored to your business needs. We customize your appearance in search results to make it easy for people to find you.