One of the most compelling features of SEO is the ability to see what your audience are searching for online.
A good SEO strategy will analyze and make changes as new patterns develop in online behavior.
On Page SEO
Ready for a big run-on definition? On-site SEO, also referred to as on-page or technical SEO, is the practice of optimizing “elements” within both the visual interface and code of a website with the goal of ranking that website -or specific pages within- higher in search engine results. The higher your search engine rank, the more traffic you can expect to attract to your website!
The ultimate goal of on-site SEO is to make it as easy as possible for search engines to 1.) understand what a website is about 2.) identify a page as relevant to particular keywords and 3.) determine that page to be useful and worthy of ranking high on search engine results page (SERP).
Off Page SEO
An equally important part to SEO strategy, off-site SEO refers to actions taken outside of your website that impact your rankings within search results pages (SERPS). The primary objective here is “link building”, which consists of getting other reputable online places (pages, sites, people, etc.) to link to or promote your website, effectively “vouching” for the quality of your content.
This is no easy task! Often times it involves manual outreach, offering other sites rich, relevant content that they’d be willing to share with their audience. It’s a win, win for both parties.
The success of your business online depends (almost entirely) on having a great SEO strategy.
Let’s be honest. As a business, having a website is not optional. But having a website is really just the beginning. Our SEO services will take you to the next level!
We see ourselves as partners with the companies we work with. Your success is our success.
For your business, we can perform a variety of SEO services:
- SEO Audit – learn where you are, where your competitors are, and what’s needed to advance your business online
- Local SEO – this is a must for any business looking to get found in their local service area(s)
- Keyword Research – this is an essential component of SEO that analyzes the supply & demand for keywords that your customers care about
- Website Optimization – get better visibility in Google for the keywords that matter by optimizing your site (based on all the above points)