Google Maps Ranking Checker Tools 2023 (GMB Local Rank)

Introduction

As of June 2021, Google rebranded its Google My Business (GMB) platform to Google Business Profile. This change was made to better reflect the platform’s purpose, which is to provide businesses with a free and easy way to manage their online presence on Google.

Google Business Profile allows businesses to create and manage a listing that appears in Google Search and Google Maps. This listing includes important information about the business, such as its name, address, phone number, website, hours of operation, reviews, and more.

Google Business Profile is an essential tool for businesses that rely on local search traffic to attract customers. However, simply creating a Google Business Profile listing is not enough to ensure visibility in local search results. To improve their local search rankings, businesses need to understand where they currently rank and how they can improve their rankings over time.

Google Business Profile is a powerful tool for businesses to establish and manage their online presence on Google. It allows businesses to manage their online listing, post updates, and interact with customers. But one of the most important aspects of Google Business Profile is its impact on local search ranking. By optimizing your Google Business Profile listing, you can improve your chances of appearing in local search results when customers search for businesses like yours.

One of the most effective ways to measure the success of your Google Business Profile optimization efforts is to track your ranking in local search results. That’s where a Google Business Profile ranking checker comes in. In this article, we’ll take an in-depth look at Google Business Profile ranking checker tools, their history, and how they can help businesses improve their local search ranking.

History of Google Maps Ranking Checkers

Google Maps ranking checkers have become increasingly popular as businesses realize the importance of local search optimization. While Google provides some data on Google Business Profile performance, such as views and clicks, it doesn’t provide information on where your listing ranks in local search results.

In response, third-party developers created Google My Business ranking checkers to fill this gap. These tools allow businesses to track their Google Business Profile ranking for specific keywords and locations, and to monitor changes over time. Some of the earliest Google Business Profile ranking checkers were simple web-based tools that provided basic ranking data. However, as the demand for more sophisticated Google Business Profile tracking tools grew, developers began to create more powerful and comprehensive solutions.

Today, there are dozens of Google Business Profile ranking checker tools available, ranging from basic free tools to comprehensive paid solutions. These tools have become an essential part of the local search optimization toolkit, allowing businesses to track their Google Business Profile performance, identify areas for improvement, and stay ahead of their competitors.

Key Features of Google My Business Ranking Checkers

GMB ranking checker tools come in a variety of shapes and sizes, with different features and capabilities. However, some key features are common to most tools:

1. Keyword Tracking – Google Business Profile / Google Maps ranking checkers allow businesses to track their ranking for specific keywords and phrases. This can help businesses identify the keywords that are most important for their local search optimization efforts, and track their progress over time.
2. Location Tracking – GMB / Google My Business ranking checkers also allow businesses to track their ranking for specific locations. This can help businesses identify areas where they need to improve their local search optimization efforts and focus their marketing efforts on specific regions.
3. Performance Reporting – Google Business Profile ranking checkers provide detailed performance reports that show how a business’s Google Business Profile listing is performing in local search results. This can help businesses identify areas where they need to improve their Google Business Profile optimization efforts and track their progress over time.
4. Competitor Tracking – Some Google Business Profile ranking checkers also allow businesses to track their competitors’ Google Business Profile rankings. This can help businesses identify areas where their competitors are outperforming them and adjust their local search optimization efforts accordingly.

Benefits of Google Business Profile Ranking Checkers

Using a Google Business Profile ranking checker can provide businesses with several benefits, including

1. Improved Local Search Ranking – By tracking their Google Business Profile ranking for specific keywords and locations, businesses can identify areas where they need to improve their local search optimization efforts and take steps to improve their ranking.
2. Better Visibility – By improving their Google Business Profile ranking, businesses can increase their visibility in local search results, and attract more customers to their website and physical location.
3. Competitive Insights – By tracking their competitors’ Google Business Profile rankings, businesses can identify areas where their competitors are outperforming them and adjust their local search optimization efforts accordingly.
4. Data-Driven Decision Making – Google Business Profile ranking checkers provide businesses with detailed performance data, allowing them to make data-driven decisions about their local search optimization efforts.

While Google Business Profile (GBP) ranking checker can be a useful tool for businesses looking to improve their local search rankings, it is important to note that there are limitations to its effectiveness. Some of the main limitations of the GBP ranking checkers include

1. Inaccurate rankings: GBP rankings can fluctuate frequently, and the rankings displayed by the GBP ranking checkers may not always be accurate. There are various factors that can impact local search rankings, including location, search history, and personalization, which can make it difficult to get an accurate representation of where a business stands.
2. Limited insights: While the GBP ranking checker can provide some basic insights into a business’s local search rankings, it does not provide detailed analytics or insights into how users are interacting with the business’s GBP profile or website. This can make it difficult for businesses to identify areas for improvement and make informed decisions about their local search strategy.
3. Incomplete data: GBP ranking checker may not always capture all relevant data to a business’s local search rankings. For example, it may not capture data from other search engines or local directories, impacting a business’s overall visibility and rankings.
4. Limited features: GBP ranking checker may not offer all of the features that businesses need to effectively manage their local search strategy. For example, it may not provide tools for managing reviews or responding to customer inquiries, which are important components of a comprehensive local search strategy.
5. Limited support: GBP ranking checker is a free tool provided by Google, and as such, it may not offer the same level of support and resources as paid local search tools. Businesses that are looking for more comprehensive support and resources may need to invest in a paid tool or work with a local search consultant.

While the GBP ranking checker can be a useful tool for businesses looking to improve their local search rankings, it is important to recognize its limitations and supplement it with other tools and strategies to achieve the best results. If you want to know more about google maps ranking factors 2023 and visit our blog on how to rank my business on Google.

Local Falcon

Local Falcon is a powerful local SEO tool designed to help businesses improve their Google Maps rank check in search results. It uses advanced algorithms to track a business’s position in the local search results, generating heat maps that show where the business appears on the map. This allows businesses to identify where they are ranking well and where there is room for improvement. The tool also provides detailed analytics, including search volume data and the number of clicks each search result receives. With Local Falcon, businesses can monitor their local search performance and make data-driven decisions to improve their online visibility and attract more customers.

History of Local Falcon

Local Falcon is a local SEO tool developed by Andrew Shotland and Dan Leibson. The tool was first launched in 2018 and has since gained popularity among businesses looking to improve their local search visibility on Google Maps.

Andrew Shotland is a veteran local SEO expert with over 20 years of experience in the field. He is the founder and CEO of Local SEO Guide, a leading local SEO consultancy that provides services to businesses of all sizes. Dan Leibson, on the other hand, is an experienced digital marketer who has worked with a variety of businesses to improve their online visibility.

The idea for Local Falcon came from the founders’ frustration with existing local SEO tools that did not provide accurate or comprehensive data on Google Maps search rankings. They wanted to create a tool that would give businesses a better understanding of their local search visibility and help them make data-driven decisions to improve it.

After several months of development, Local Falcon was launched in 2018. The tool quickly gained traction among businesses and SEO professionals who appreciated its accuracy and ease of use. Today, Local Falcon continues to be a leading local SEO tool, helping businesses of all sizes to improve their local search visibility on Google Maps.

How to use the Local Falcon tool

Using Local Falcon is relatively straightforward. Here are the steps to follow:

1. Set Up Your Account: First, sign up for a Local Falcon account on the tool’s website. You will need to choose a pricing plan based on your needs.
2. Add Your Location: Once you have created your account, add your business’s location to Local Falcon. You can add multiple locations if you have more than one business location.
3. Choose Your Keywords: Select the keywords you want to track for each location. These should be keywords that are relevant to your business and that you want to rank for on Google Maps.
4. View Your Results: Local Falcon will start tracking your search rankings on Google Maps for the keywords you have selected. You can view your results in the tool’s dashboard, which provides a detailed view of your search rankings for each location.
5. Analyze Your Results: Use the data provided by Local Falcon to analyze your search rankings and identify areas for improvement. The tool provides competitor analysis and other features to help you make data-driven decisions to improve your local search visibility.
6. Take Action: Once you have identified areas for improvement, take action to optimize your Google Maps listing and improve your search rankings. Local Falcon provides recommendations and resources to help you make the necessary changes.
7. Monitor Your Results: Continue to use Local Falcon to track your search rankings and monitor your progress. The tool provides automated alerts to notify you of any changes in your search rankings.

Here are the pricing plans for Local Falcon tool

Local Viking

Local Viking is a comprehensive local SEO management tool designed to help businesses improve their online presence and manage their local listings. The platform provides a suite of features including review management, Google My Business management, and local citation tracking. It also includes a robust reporting system that allows businesses to monitor their online performance and identify areas for improvement. With Local Viking, businesses can automate many of their local SEO tasks and save time, while also improving their search engine rankings and driving more traffic to their website. The tool is suitable for small businesses and large enterprises alike, providing a one-stop-shop for all their local SEO needs.

History of local Viking

Local Viking is a local SEO tool that was founded in 2019 by a team of experienced local SEO professionals. The idea behind Local Viking was to provide a powerful, all-in-one solution for local SEO management that would save businesses and agencies time and money.

Since its launch, Local Viking has rapidly grown in popularity and has become a go-to tool for businesses and agencies looking to streamline their local SEO efforts. The platform offers a wide range of features, including local rank tracking, Google Business Profile management, review monitoring, citation management, and more.

Local Viking has also become known for its outstanding customer support, with a team of local SEO experts available to answer questions and provide guidance on best practices. Overall, Local Viking has quickly become a leading player in the local SEO space and continues to innovate and expand its offering to meet the needs of its users.

How to use the Local Viking tool

Local Viking is a powerful tool that can help businesses manage their local SEO efforts. Here are the steps to use the Local Viking tool:

1. Sign up: The first step is to sign up for Local Viking. You can choose from various pricing plans depending on your needs.
2. Add locations: Once you have signed up, the next step is to add locations. You can add multiple locations and manage them from a single dashboard.
3. Optimize listings: Local Viking helps you optimize your business listings on various directories and search engines. You can update your business information, add photos, and monitor reviews.
4. Monitor rankings: Local Viking allows you to track your local search rankings across multiple search engines. You can see how your rankings change over time and compare them with your competitors.
5. Analyze data: The tool provides detailed analytics on your local SEO efforts. You can see how many clicks and impressions your listings are getting, and identify areas where you need to improve.
6. Schedule posts: Local Viking also allows you to schedule posts on various social media platforms. You can create and schedule posts in advance and save time.
7. Generate reports: The tool can generate detailed reports on your local SEO performance. You can customize the reports to include the metrics that matter to you and share them with your team or clients.

Overall, Local Viking is a comprehensive tool that can help businesses manage their local SEO efforts more efficiently.

Here are the pricing plans for Local Viking tool

White Spark 

White Spark is a local SEO tool that helps businesses improve their online visibility and local search rankings. The platform offers a range of features including local citation building, local search rank tracking, and review management. White Spark’s citation builder tool allows businesses to easily create and manage their online listings across multiple directories and search engines. The rank tracking feature enables businesses to monitor their local search rankings and track their progress over time. The review management tool allows businesses to monitor and respond to customer reviews on popular review sites like Google, Yelp, and TripAdvisor. With White Spark, businesses can improve their local SEO strategy and attract more customers to their business.

History of white spark

White Spark is a Canadian-based digital marketing agency that specializes in local search engine optimization (SEO) services for small and medium-sized businesses. The company was founded in 2005 by Darren Shaw, who recognized the need for an effective and affordable way for small businesses to improve their online visibility and increase their local search rankings.

Initially, White Spark provided local search marketing services for a range of industries, including healthcare, legal, hospitality, and retail. Over time, the company began to focus more specifically on local search optimization, and in 2010, it launched its flagship product, the Local Citation Finder. This tool allows businesses to find and manage their online citations (mentions of their business name, address, and phone number on other websites), which is a key factor in local search rankings.

Since then, White Spark has continued to develop and offer a range of local SEO tools and services, including the Reputation Builder, which helps businesses monitor and manage their online reviews, and the Local Rank Tracker, which allows businesses to track their local search rankings and compare them to their competitors. The company has also published a number of free resources and guides on local SEO, including the Local Search Ranking Factors study, which is widely regarded as one of the most authoritative resources on local search optimization. Today, White Spark continues to be a leading provider of local SEO services and tools, helping businesses improve their online visibility and attract more local customers.

White Spark can be used in the following countries:

1. United States
2. Canada
3. United Kingdom
4. Australia

How to use the White Spark Tool

White Spark is a local SEO tool that helps businesses optimize their online presence for local search results. Here are the steps on how to use the White Spark tool:

1. Create an account: To use White Spark, you first need to create an account on their website. You can choose from different subscription plans depending on your needs.
2. Enter business information: Once you have created an account, enter your business information, including name, address, phone number, website URL, and business category.
3. Choose a service: White Spark offers several services, including local citation building, review management, local search audit, and Google Business Profile optimization. Choose the service that you need.
4. Enter location information: If you want to optimize your business for a specific location, enter the city, state, or ZIP code where your business is located.
5. Get results: Once you have entered all the necessary information, White Spark will provide you with a report that includes a list of citations, reviews, or audit results. Use this information to optimize your online presence for local search results.
6. Take action: White Spark also provides you with recommendations on how to improve your online presence. Take action on these recommendations to improve your local SEO.

Overall, White Spark is an easy-to-use tool that can help businesses optimize their online presence for local search results.

Here are the pricing plans for White Spark tool

Moz Local

Moz Local is a local SEO tool designed to help businesses improve their online presence and manage their local listings. The platform provides a range of features including listing management, review monitoring, and analytics. Moz Local helps businesses to ensure that their online listings are accurate and consistent across a range of directories, search engines, and social media platforms. The review monitoring feature enables businesses to keep track of customer reviews on popular sites like Google and Yelp, and respond to them in a timely manner. The analytics feature provides insights into local search performance, including visibility, ranking, and traffic. With Moz Local, businesses can optimize their local SEO strategy and improve their online visibility to attract more customers.

History of Moz Local 

Moz Local is a local search engine optimization (SEO) tool developed by Moz, a Seattle-based software company. It was launched in 2013 to help businesses manage their online presence and improve their local search rankings.

Over the years, Moz Local has undergone several updates and changes to improve its functionality and user experience. In 2015, Moz partnered with Yelp to offer customers access to Yelp reviews and profiles through the Moz Local platform. In 2016, Moz added new features, including automatic location data updates, Google My Business management, and review monitoring.

In 2018, Moz released a new version of Moz Local, which included additional features such as automatic review management, listing and data syndication, and a reputation management dashboard. The tool is now used by businesses and agencies around the world to manage their local search presence and improve their local SEO rankings.

Moz Local is available for use in the following countries:

1. United States
2. Canada
3. United Kingdom
4. Australia
5. New Zealand
6. Germany
7. France
8. Spain
9. Italy

It’s worth noting that Moz Local’s availability in these countries may be subject to change, and you may want to check the latest information on their website to confirm which countries are currently supported by the tool.

How to use the Moz Local Tool

Moz Local is a tool that helps businesses manage their online presence across various platforms, such as search engines, directories, and social media. Here are the steps to use Moz Local:

1. Create a Moz account: To use Moz Local, you need to create an account on Moz’s website.
2. Set up a Moz Local campaign: Once you have an account, you can set up a Moz Local campaign. You need to provide information about your business, such as its name, address, phone number, and website.
3. Check data accuracy: Moz Local scans the internet to find listings and citations for your business. It checks for data accuracy, inconsistencies, and duplicate listings.
4. Fix inaccuracies: Moz Local shows you the inconsistencies and duplicate listings for your business. You can then use the tool to fix these errors across various platforms.
5. Optimize your listings: Moz Local also provides optimization suggestions to improve your business’s online presence.
6. Track your progress: You can track your progress through Moz Local’s reporting features. The tool shows you how your business’s online presence is improving over time.

Overall, Moz Local is a useful tool for businesses that want to manage their online presence across multiple platforms. It helps you identify and fix inaccuracies, optimize your listings, and track your progress.

Here are the pricing plans for Moz Local tool

BrightLocal

BrightLocal is a powerful local SEO tool designed to help businesses improve their online presence and attract more customers. The platform provides a range of features including local citation building, local search rank tracking, and review management. The citation-building feature helps businesses to create and manage their online listings across multiple directories, ensuring consistency and accuracy. The rank-tracking feature allows businesses to monitor their local search rankings and track their progress over time. The review management tool enables businesses to manage and respond to customer reviews on popular sites like Google, Yelp, and Facebook. With BrightLocal, businesses can optimize their local SEO strategy and drive more traffic to their website, resulting in increased revenue and growth.

History of Bright Local

BrightLocal is a cloud-based local search platform founded in 2009 by Myles Anderson. It is a powerful platform designed to help businesses improve their local search visibility and performance by providing a suite of tools for local SEO, reputation management, and citation building. BrightLocal has quickly become one of the leading local search platforms, serving over 80,000 businesses worldwide.

The company has grown significantly over the years, expanding its team and its product offerings. In 2013, BrightLocal released its first Local SEO Check-up tool, which quickly became a hit among local business owners and SEO professionals. Today, the platform offers a range of tools to help businesses manage their local search presence, including a local search rank checker, citation tracker, Google Business Profile audit tool, and review monitoring and management tool.

BrightLocal has won several awards over the years, including the Best Local SEO Software award at the US Search Awards in 2018 and 2019. The platform continues to innovate and add new features to help businesses stay ahead in the competitive world of local search.

BrightLocal can be used in the following countries:

1. United States
2. United Kingdom
3. Canada
4. Australia
5. New Zealand
6. Ireland

It’s important to note that BrightLocal’s availability in these countries may be subject to change and you may want to check their website for the latest information on which countries are supported by their platform. Additionally, BrightLocal offers different features and capabilities in different countries, so it’s important to review their offerings in your specific region to determine if they are a good fit for your business’s needs.

How to use the Bright Local Tool

BrightLocal is an online platform that provides a range of local SEO tools to help businesses improve their local search visibility. Here’s how to use the tool:

1. Sign up for an account on the BrightLocal website.
2. Once you’re logged in, you’ll be taken to the dashboard where you can access all of the tools and features.
3. To start using the local search rank checker, click on the ‘Rank Checker’ option in the left-hand menu.
4. Enter the keywords and location you want to track and select the search engines you want to use.
5. The tool will then show you the ranking positions for your website and your competitors’ websites for the selected keywords and locations.
6. To use the citation tracker, click on the ‘Citation Tracker’ option in the left-hand menu.
7. Enter your business details and the tool will scan the web for mentions of your business.
8. The tool will then provide you with a list of all the citations it has found, along with the accuracy of the information and any errors that need to be corrected.
9. To use the local search audit tool, click on the ‘Local Search Audit’ option in the left-hand menu.
10. Enter your business details and the tool will scan the web for inconsistencies in your business information.
11. The tool will then provide you with a report that highlights any errors or inconsistencies and provides recommendations for how to fix them.
12. BrightLocal also offers other tools such as review management, Google Business Profile optimization, and local SEO reporting.

Overall, BrightLocal is a comprehensive tool that provides a range of local SEO features to help businesses improve their local search visibility and manage their online reputation.

Here are the pricing plans for BrightLocal tool

Conclusion

A Google Business Profile Ranking Checker is a valuable tool for businesses looking to improve their online visibility and local search rankings. By tracking the performance of their Google My Business listing, businesses can identify areas for improvement and take steps to optimize their profile and increase their chances of appearing in local search results. With a range of ranking metrics available, including search ranking, map ranking, and Google reviews, businesses can gain valuable insights into their online presence and take actionable steps to improve their local SEO strategy. Overall, a Google Business Profile Ranking Checker is a must-have tool for any business looking to succeed in today’s highly competitive digital landscape.